“Internet of things (IoT) is a wide network of interconnected devices and people that collect and share data about how they are utilized and the environment in which they live. The Internet of Things is having a significant impact on the marketing industry. By making it easier to listen to customer requirements and respond properly, IoT technology is assisting businesses in making their products and services more appealing to consumers. Experienced business owners, managers, and marketers are making use of this ground-breaking technology to deliver the correct marketing message at the right time on the right device (s). As IoT allows firms to acquire more data from customers, it allows them to effectively promote their products and services.”
2.)” Apple is a great example of a company that portrays the five shifts in modern marketing and they are very good at it. Apple has a way of knowing what consumers want before they do.
Personalize consumer interactions: Apple is focused on the customer experience. Apple organizes sales and marketing by customer, not product.
Mix of online, offline, multichannel and owned channels: Apple has multiple retailers, dealers, and resellers. They also have their website, ads, app store, and retail store.
Always-on content publishing: Apple is in the business of providing customer benefits through their products and their controlled pricing. They never offer discounts on their products to keep their products in the high-end luxury product segment.
Quick to test and release products on the market: Apple is great at testing new products and getting them to consumers very quickly.
Market as an investment: Apple doesn’t market to gain new customers through price, but rather by making customers loyal to their products by offering an outstanding customer experience.”
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